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Services Marketing: Concepts, Strategies, & Cases 6Th Edition- Vendor:
Diana Moore
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Services Marketing: Concepts, Strategies, & Cases 6Th Edition
$18.54
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- Master the fundamentals of services marketing with this comprehensive guide.
- Explore the unique challenges and opportunities of marketing services.
- Learn how to develop effective service strategies that meet customer needs.
- Discover the latest trends and best practices in services marketing.
- Gain insights into the role of technology in service delivery.
- Understand the importance of customer relationship management in services.
- Develop a deep understanding of the services marketing mix.
- Apply your knowledge to real-world case studies and examples.
Condition: New original from publisher
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