Media Today: Understanding Mass Communication in a Converging World (7th Edition)
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Explores the dynamic landscape of modern mass communication, examining the convergence of traditional media with digital platforms. Provides a comprehensive overview of media industries, including television, film, music, and the internet, analyzing their impact on society. Examines the evolution of media technology and its influence on communication practices, audience engagement, and cultural trends. Analyzes the social, political, and economic implications of mass communication in a globalized world. * Features current examples and case studies to illustrate key concepts and encourage critical thinking about the role of media in contemporary life.
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