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Mastering Healthcare Marketing: A Comprehensive Guide 4th Edition

$17.52

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  • Master the essential principles and practices of marketing health services with this comprehensive textbook.
  • Gain a thorough understanding of the healthcare industry and its unique marketing challenges.
  • Learn how to develop and implement effective marketing strategies for hospitals, clinics, and other healthcare organizations.
  • Explore the latest trends and technologies in healthcare marketing, including digital marketing, social media, and mobile marketing.
  • Case studies and real-world examples illustrate key concepts and provide practical insights.
  • Written by leading experts in the field, this book is an invaluable resource for healthcare professionals, students, and anyone interested in marketing health services.
  • Fully updated and revised, the fourth edition includes the latest information on healthcare reform, value-based care, and consumer engagement.
  • This book is essential reading for anyone who wants to succeed in the competitive healthcare marketplace.
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ISBN: 1640551557 Category: Author:

Condition: New original from publisher

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Mastering Healthcare Marketing: A Comprehensive Guide 4th Edition $17.52
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