Mastering Healthcare Marketing: A Comprehensive Guide 4th Edition
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Master the essential principles and practices of marketing health services with this comprehensive textbook.
Gain a thorough understanding of the healthcare industry and its unique marketing challenges.
Learn how to develop and implement effective marketing strategies for hospitals, clinics, and other healthcare organizations.
Explore the latest trends and technologies in healthcare marketing, including digital marketing, social media, and mobile marketing.
Case studies and real-world examples illustrate key concepts and provide practical insights.
Written by leading experts in the field, this book is an invaluable resource for healthcare professionals, students, and anyone interested in marketing health services.
Fully updated and revised, the fourth edition includes the latest information on healthcare reform, value-based care, and consumer engagement.
This book is essential reading for anyone who wants to succeed in the competitive healthcare marketplace.
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