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Marketing: An Introduction 15th Edition

$14.74

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  • Comprehensive Introduction to Marketing: This textbook provides a thorough overview of the fundamental concepts, theories, and practices of marketing.
  • Updated and Revised Content: The 15th edition includes the latest trends, technologies, and case studies to keep readers up-to-date with the evolving marketing landscape.
  • Clear and Engaging Writing: Written in a clear and accessible style, this book makes complex marketing concepts easy to understand.
  • Real-World Examples and Case Studies: Numerous real-world examples and case studies illustrate how marketing principles are applied in practice.
  • Interactive Learning Tools: Online resources, such as quizzes, simulations, and discussion forums, enhance the learning experience and reinforce key concepts.
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ISBN: 9780137704408 Category: Author:

Condition: New original from publisher

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Marketing: An Introduction 15th Edition $14.74
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