Explores the fundamentals of marketing, providing a comprehensive understanding of core concepts.
Covers essential topics such as consumer behavior, market research, segmentation, targeting, and positioning.
Examines the marketing mix (product, price, place, and promotion) and its role in developing successful marketing strategies.
Includes real-world examples and case studies to illustrate key principles and their practical applications.
Offers insights into digital marketing trends and their impact on contemporary marketing practices.
Provides a framework for analyzing marketing challenges and developing effective solutions.
Emphasizes the importance of ethical considerations in marketing decision-making.
Suitable for students and professionals seeking a solid foundation in marketing principles.