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Bayesian Statistics and Marketing by Peter Rossi, Greg M. Allenby, and Rob McCulloch- Vendor:
Diana Moore
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Bayesian Statistics and Marketing by Peter Rossi, Greg M. Allenby, and Rob McCulloch
$17.88
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- Master Bayesian statistics and its applications in marketing to make data-driven decisions.
- Understand the fundamentals of Bayesian inference and how it differs from frequentist statistics.
- Learn how to use Bayesian methods to analyze marketing data, including customer segmentation, campaign optimization, and forecasting.
- Gain insights into customer behavior, preferences, and trends using Bayesian models.
- Develop predictive models to identify potential customers, target marketing campaigns, and optimize pricing strategies.
- Improve decision-making by incorporating uncertainty and prior knowledge into your analysis.
- Enhance your marketing ROI by leveraging Bayesian statistics to make informed decisions.
- Stay ahead of the curve in the rapidly evolving field of data-driven marketing.
Condition: New original from publisher
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