• Advertising Media Planning 5th Edition: A Brand Management Approach
• Provides a comprehensive overview of the advertising media planning process
• Helps readers understand the role of advertising in brand management
• Covers the latest trends and developments in advertising media
• Includes case studies and examples from leading brands
• Written by a team of experts in advertising and brand management
• Essential reading for students and professionals in marketing and advertising
• A valuable resource for anyone who wants to learn more about advertising media planning

ISBNs: 9781032192178, 1032192178, 9781000814606, 1000814602, 9781032192154, 9781003258162, 9781000814569