- Advertising: Concept and Copy 3rd Edition is a comprehensive guide to the principles and practices of advertising.
- It covers everything from developing advertising strategies to creating effective copy and visuals.
- The book is written by two experienced advertising professionals, and it is packed with real-world examples and case studies.
- This edition has been updated to reflect the latest trends in advertising, including the rise of digital and social media.
- It is an essential resource for anyone who wants to learn more about advertising.
- The book is well-organized and easy to read.
- It is also full of helpful tips and advice.
- Advertising: Concept and Copy 3rd Edition is a must-have for anyone who wants to succeed in the advertising industry.
ISBNs: 9780393733860, 0393733866, 9780393733921, 0393733920, 9780393444490
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