- Ads, Fads, and Consumer Culture 6th Edition
- Advertising?s Impact on American Character and Society
- Explores the history of advertising in the United States
- Examines the role of advertising in shaping American culture
- Discusses the impact of advertising on consumer behavior
- Provides a critical analysis of the advertising industry
- Includes case studies of major advertising campaigns
- Written by leading scholars in the field of advertising
ISBNs: 9781538137802, 1538137801, 9781538137826, 1538137828, 9781538137819
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