• A Preface to Marketing Management 15th Edition is a textbook that provides a comprehensive overview of the principles and practices of marketing management.
• It is written by Philip Kotler and Kevin Lane Keller, two of the world's leading marketing experts.
• The book is divided into 22 chapters, which cover a wide range of topics, including:

- The marketing environment - Consumer behavior - Market segmentation and targeting - Product development and management - Pricing strategies - Promotion strategies - Distribution channels - Customer relationship management

• The book is written in a clear and concise style, and it is packed with real-world examples and case studies.
• It is an essential resource for students of marketing management, as well as for professionals who want to stay up-to-date on the latest marketing trends.

ISBNs: 9781260151619, 1260151611, 9781260300147, 1260300145,