Zag: The Number One Strategy of High-Performance Brands Uncover the secret formula for creating brands that stand out and dominate their markets. Learn the 7 key principles of Zagging, including: Challenge the status quo: Don't follow the crowd; blaze your own trail. Embrace the power of differentiation: Set yourself apart from competitors by offering unique value. Focus on your strengths: Leverage your core competencies to create a competitive advantage. Discover real-world examples of brands that have successfully implemented the Zagging strategy, such as: Apple Nike Tesla Gain practical insights on how to apply the Zagging principles to your own brand, including: Conducting market research: Identify opportunities for differentiation. Developing a unique value proposition: Define what makes your brand special. * Creating a memorable brand experience: Engage customers on an emotional level.