The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Uncover the secrets of successful entrepreneurship: Learn how to build a successful business by testing ideas quickly and cheaply. Embrace the "lean" approach: Focus on creating a minimum viable product (MVP) and gathering feedback to iterate and improve. Validate your ideas: Use customer feedback to determine if your product or service is meeting a real need. Pivot or persevere: Make data-driven decisions to either adjust your strategy or continue pursuing your idea. * Build a successful business: Apply the lean startup principles to create a thriving enterprise.