The Business of Television: Updated and Expanded 2nd Edition
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The Business of Television, Updated and Expanded Second Edition, provides a comprehensive overview of the television industry, from its history and evolution to its current state and future prospects.
The book covers a wide range of topics, including the economics of television, the role of technology, the creative process, and the regulatory environment.
Written by a team of experts with decades of experience in the television industry, The Business of Television is an essential resource for anyone who wants to understand how the industry works.
This updated and expanded second edition includes new chapters on streaming, social media, and the changing landscape of the television industry.
The book is also packed with case studies, examples, and insights from industry leaders, making it an invaluable resource for students, professionals, and anyone else interested in the business of television.
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