Master the art of strategic market management with the latest edition of this comprehensive textbook.
Gain insights into the dynamic and ever-changing business landscape.
Learn how to develop and implement effective marketing strategies that drive results.
Understand the importance of customer segmentation, targeting, and positioning.
Explore the role of technology and data analytics in modern marketing.
Develop a deep understanding of marketing metrics and measurement techniques.
Stay ahead of the curve with the latest trends and best practices in strategic market management.
Written by leading experts in the field, this book is an essential resource for students, practitioners, and anyone looking to enhance their marketing knowledge.
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