Explores the power of social influence, from conformity and obedience to persuasion and group dynamics. Examines the psychology behind social interactions, including attraction, love, aggression, and altruism. Offers insights into social cognition, explaining how we perceive, judge, and explain the behavior of ourselves and others. Presents classic and contemporary research in social psychology, highlighting key studies and their implications. Features real-world examples and applications that demonstrate the relevance of social psychology to everyday life. Includes pedagogical features like chapter summaries, review questions, and key term definitions to enhance understanding. Provides a comprehensive overview of the field, suitable for students and anyone interested in understanding human social behavior. Written by renowned social psychologists Elliot Aronson, Timothy Wilson, and Robin Akert.
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