Organizational Listening for Strategic Communication Building Theory and Practice
$17.26
Available in stock
Explores the crucial role of organizational listening in effective strategic communication. Provides a comprehensive overview of organizational listening concepts, theories, and practices. Examines the relationship between listening and key organizational outcomes, such as reputation, crisis management, and stakeholder engagement. Offers practical guidance and case studies for implementing effective listening programs. Features contributions from leading scholars and practitioners in the field of communication. Discusses the ethical considerations surrounding organizational listening. Explores the challenges and opportunities presented by new technologies for listening. Essential reading for scholars, students, and professionals in public relations, corporate communication, and related fields.
Reviews
There are no reviews yet.