Comprehensive Guide to Merchandising: Covers all aspects of merchandising, from planning and forecasting to pricing and promotion. Updated with Latest Trends: Includes the latest industry practices and technologies, such as e-commerce and social media marketing. Real-World Examples and Case Studies: Provides practical insights and best practices from successful merchandising campaigns. Clear and Concise Explanations: Written in an accessible style, making it easy to understand even for beginners.* Essential for Merchandising Professionals: A valuable resource for anyone involved in the merchandising field, including retailers, manufacturers, and distributors.