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Mass Media Research 10Th Edition
$18.60
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- Comprehensive Overview: Explores the fundamental principles, theories, and methods of mass media research.
- Updated Content: Includes the latest advancements in media technology, audience behavior, and research techniques.
- Real-World Examples: Provides numerous case studies and examples to illustrate key concepts and their practical applications.
- Critical Thinking Skills: Encourages students to critically evaluate media messages and their impact on society.
- Research Design and Analysis: Guides students through the process of designing, conducting, and analyzing mass media research studies.
- Ethical Considerations: Emphasizes the ethical responsibilities of media researchers and the importance of protecting research participants.
- Global Perspectives: Examines the role of mass media in different cultural contexts and its impact on global communication.
- Engaging and Accessible: Written in a clear and engaging style, making it suitable for both undergraduate and graduate students.
Condition: New original from publisher
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