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Marketing: An Introduction 14th Edition
$18.34
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- Comprehensive Introduction to Marketing: This textbook provides a thorough overview of the fundamental concepts, theories, and practices of marketing.
- Updated and Relevant Content: The 14th edition includes the latest trends, technologies, and case studies to ensure students are up-to-date with the evolving field of marketing.
- Engaging and Accessible: Written in a clear and concise style, this book makes complex marketing concepts easy to understand and apply.
- Real-World Examples and Case Studies: Numerous real-world examples and case studies illustrate how marketing principles are applied in practice, helping students connect theory to real-life scenarios.
- Strong Pedagogical Features: Chapter summaries, key terms, discussion questions, and end-of-chapter exercises reinforce learning and facilitate student engagement.
Condition: New original from publisher
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