Covers essential marketing principles, strategies, and concepts.
Emphasizes customer value, satisfaction, and building strong relationships.
Explores the dynamic marketing environment and its impact on business decisions.
Offers insights into market segmentation, targeting, and positioning strategies.
Provides a comprehensive understanding of product, pricing, distribution, and promotion strategies.
Includes real-world examples and case studies to illustrate key concepts.
Encourages critical thinking and problem-solving skills in marketing contexts.
Suitable for undergraduate and graduate marketing courses.