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Essentials of Marketing Analytics: Data-Driven Decisions for Marketing Success
$16.27
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- Master the fundamental concepts of marketing analytics with this engaging and accessible textbook.
- Gain a comprehensive understanding of data analysis techniques and their application in marketing.
- Learn how to collect, clean, and analyze data to make informed marketing decisions.
- Develop proficiency in using statistical software to analyze marketing data.
- Explore real-world case studies to see how marketing analytics is used in practice.
- Enhance your critical thinking and problem-solving skills.
- Prepare for a successful career in marketing analytics.
- Ideal for undergraduate and graduate students in marketing, business analytics, and related fields.
Condition: New original from publisher
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