Provides a comprehensive overview of international marketing strategy, covering analysis, development, and implementation.
Explores key concepts such as global market research, market entry strategies, and international branding.
Offers practical guidance on developing and implementing successful international marketing plans.
Includes real-world case studies and examples to illustrate key concepts.
Examines the challenges and opportunities of international marketing in today's globalized economy.
Suitable for students, practitioners, and anyone interested in learning about international marketing.
Provides a framework for understanding and navigating the complexities of international markets.
Offers insights into the latest trends and developments in international marketing.