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Integrated Advertising, Promotion, and Marketing Communications 9th Edition
$18.40
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- Master the principles of integrated marketing communications with this comprehensive textbook.
- Learn how to develop and execute effective advertising, promotion, and marketing campaigns.
- Gain insights into the latest trends and technologies in marketing communications.
- Case studies and examples illustrate real-world applications of marketing principles.
- Written by leading experts in the field, this book is essential reading for students and professionals alike.
Condition: New original from publisher
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