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Focus Group Methodology: A Step-by-Step Guide for Beginners
$17.31
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- Comprehensive Guide: Delve into the principles and practices of focus group methodology, providing a thorough understanding for researchers and practitioners.
- Step-by-Step Approach: Learn the entire process, from planning and recruitment to data analysis and reporting, with clear and practical guidance.
- Real-World Examples: Explore case studies and examples to illustrate the application of focus group methodology in various research contexts.
- Ethical Considerations: Emphasize the ethical responsibilities and best practices in conducting focus groups, support the well-being of participants.
- Data Analysis Techniques: Discover qualitative and quantitative data analysis techniques specifically tailored for focus group research.
- Effective Communication: Learn how to effectively present and communicate focus group findings to stakeholders and decision-makers.
- Advanced Applications: Explore advanced applications of focus group methodology, including and international focus groups.
- Expert Insights: Benefit from the knowledge and experience of leading researchers in the field of focus group methodology.
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