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Ethics in Marketing: International Cases and Perspectives
$17.28
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- Explores ethical issues in marketing from a global perspective, providing insights into cultural differences and their impact on marketing practices.
- Presents case studies from various industries and countries, showcasing real-world examples of ethical challenges and their resolution.
- Examines the role of technology in marketing and its ethical implications, including data privacy, artificial intelligence, and social media.
- Discusses the impact of ethical marketing on consumer trust, brand reputation, and long-term business success.
- Provides practical guidance for marketers on how to navigate ethical dilemmas and make responsible decisions.
- Features contributions from leading scholars and practitioners in the field of marketing ethics.
- Offers a comprehensive overview of the latest research and best practices in ethical marketing.
- Suitable for students, researchers, and marketing professionals seeking to enhance their understanding of ethical issues in marketing.
Condition: New original from publisher
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