Explores the latest technological advancements driving e-commerce and their impact on business strategies.
Examines the evolving relationship between e-commerce, society, and the global economy.
Provides real-world case studies and examples to illustrate key concepts and trends.
Offers insights into emerging technologies such as mobile commerce, social media marketing, and big data analytics.
* Equips readers with the knowledge to understand and navigate the dynamic landscape of e-commerce.