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Consumer Behavior in the Food Industry: Understanding and Influencing Choices
$22.50
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- Understand the psychological, social, and cultural factors that influence food choices.
- Learn how to segment and target consumers based on their food preferences.
- Develop effective marketing strategies that appeal to specific consumer groups.
- Identify and overcome barriers to healthy eating.
- Use research to inform decision-making and improve the effectiveness of food marketing campaigns.
Condition: New original from publisher
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