Consumer Behavior: Buying, Having, and Being, 13th Edition:

Delve into the fascinating world of consumer behavior: Explore the psychological, social, and cultural factors that influence what, why, and how people buy.
Gain a competitive edge: Understand the decision-making processes of consumers to develop effective marketing strategies and build stronger brand relationships.
Relevant and engaging: Features contemporary examples and real-world applications to illustrate key concepts and their impact on today's marketplace.
Comprehensive coverage: Covers a wide range of topics, including consumer motivation, perception, learning, attitude formation, and the influence of social media.
* Accessible and insightful: Written in a clear and concise style, making complex theories and research findings easy to understand and apply.