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Business to Business Marketing Management: A Global Perspective by Alan Zimmerman
$21.88
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- Master the fundamentals of B2B marketing in a global context.
- Understand the unique challenges and opportunities of B2B marketing across borders.
- Develop effective strategies for targeting, segmenting, and positioning your B2B products and services.
- Learn how to manage customer relationships and build strong brand loyalty in the B2B market.
- Gain insights into the latest trends and best practices in B2B marketing.
Condition: New original from publisher
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