Beginning Behavioral Research: A Conceptual Primer 7th Edition
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Comprehensive Introduction: Provides a foundational understanding of behavioral research, its principles, and methodologies.
Conceptual Framework: Explores the key concepts and theories that underpin behavioral research, including operant conditioning, classical conditioning, and social learning theory.
Research Design and Methods: Guides readers through the process of designing and conducting behavioral research studies, including selecting participants, developing hypotheses, and collecting data.
Data Analysis and Interpretation: Covers statistical techniques for analyzing behavioral data, interpreting results, and drawing conclusions.
Ethical Considerations: Emphasizes the importance of ethical principles in behavioral research, including informed consent, confidentiality, and animal welfare.
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