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Advertising and IMC: Principles and Practice, 11th Edition
$18.63
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- Master the principles and practices of advertising and integrated marketing communications (IMC) with this comprehensive textbook.
- Gain a thorough understanding of the advertising and IMC landscape, including the latest trends and technologies.
- Learn how to develop and execute effective advertising and IMC campaigns that achieve your marketing objectives.
- Explore the role of creativity, media planning, and measurement in successful advertising and IMC campaigns.
- Discover how to integrate advertising and IMC with other marketing disciplines, such as public relations, sales promotion, and direct marketing.
- Stay up-to-date on the latest industry trends and best practices with this fully revised and updated 11th edition.
- Benefit from the insights and expertise of leading advertising and IMC professionals.
- Enhance your learning with a wealth of case studies, examples, and exercises.
Condition: New original from publisher
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