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Primer of Public Relations Research, 3rd Edition: The Essential Guide to Measuring and Analyzing Communication Campaigns
$16.37
Available in stock
Offers a comprehensive overview of research methods used in public relations.
Covers both qualitative and quantitative approaches to research.
Provides real-world case studies illustrating research principles in action.
Explores ethical considerations for conducting public relations research.
Includes practical tips and tools for designing and implementing research projects.
Covers both qualitative and quantitative approaches to research.
Provides real-world case studies illustrating research principles in action.
Explores ethical considerations for conducting public relations research.
Includes practical tips and tools for designing and implementing research projects.
Condition: New original from publisher
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