Introduction to Mass Communication: A Comprehensive Guide (11th Edition)
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Explores the dynamic world of mass communication, covering its evolution, theories, and impact on society.
Provides a comprehensive overview of traditional media like newspapers and television, alongside newer forms like social media and streaming services.
Examines the legal and ethical considerations surrounding mass communication, including freedom of speech, privacy, and the influence of media on public opinion.
Features real-world examples and case studies to illustrate key concepts and their practical applications.
Encourages critical thinking about the role of mass communication in shaping our understanding of the world.
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