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Advertising and Promotion: A Comprehensive Guide 12th
$17.39
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- Master the principles of advertising and promotion with this comprehensive textbook.
- Gain a thorough understanding of the advertising and promotion process, from planning and budgeting to execution and evaluation.
- Explore the latest trends and technologies in advertising and promotion, including digital marketing, social media, and mobile marketing.
- Develop the skills you need to create effective advertising and promotion campaigns that reach your target audience and achieve your marketing goals.
- Learn from real-world examples and case studies that illustrate the concepts and principles discussed in the book.
- Test your understanding with end-of-chapter questions and exercises.
- Access additional resources, including instructor's manual, PowerPoint slides, and test bank.
- Written by a team of experienced advertising and promotion professionals, this textbook is the perfect resource for students and professionals alike.
Condition: New original from publisher
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