No products in the cart.
Reviews (0)
Only logged in customers who have purchased this product may leave a review.
Gender and Marketing: A Comprehensive Research Handbook
$18.40
Available in stock
- Explores the latest research on gender and marketing, providing insights into consumer behavior, brand management, and advertising strategies.
- Examines the impact of gender on consumer decision-making, product development, and marketing campaigns.
- Analyzes the role of gender in shaping marketing strategies and the representation of women and men in advertising.
- Investigates the influence of gender on brand loyalty, brand equity, and brand image.
- Provides practical implications for marketers seeking to develop more effective and inclusive marketing campaigns.
- Offers a comprehensive overview of the field of gender and marketing, making it an essential resource for researchers and practitioners alike.
- Features contributions from leading scholars in the field, support the highest level of academic rigor and relevance.
- Presents cutting-edge research and insights that will shape the future of gender and marketing.
Condition: New original from publisher
Sold By
Store
Reviews
There are no reviews yet.