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Services Marketing Interactive Approach 4Th Edition
$18.50
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- Understand the core concepts and theories of services marketing.
- Learn how to develop and implement effective services marketing strategies.
- Gain insights into the unique challenges and opportunities of services marketing.
- Explore the latest trends and developments in services marketing.
- Develop the skills necessary to succeed in a services marketing career.
- Case studies and examples illustrate key concepts and theories.
- End-of-chapter questions and exercises reinforce learning.
- Instructor's manual and PowerPoint slides available for instructors.
Condition: New original from publisher
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