Understand market-based management: Learn the principles and practices of managing a business with a focus on customer value and market orientation. Develop customer-centric strategies: Gain insights into creating and implementing strategies that meet the needs and wants of customers. Analyze market opportunities and threats: Identify and evaluate market opportunities and threats to make informed business decisions. Build strong customer relationships: Explore techniques for building and maintaining strong relationships with customers to drive loyalty and repeat business.* Measure and improve performance: Learn how to measure and evaluate market-based performance to identify areas for improvement and drive growth.