Comprehensive Framework: Provides a structured and holistic approach to marketing management, covering all key aspects from market analysis to implementation. Real-World Examples and Case Studies: Illustrates concepts with practical examples and case studies from leading companies, making the content relatable and applicable. Updated Content: Includes the latest trends and developments in marketing, such as digital marketing, social media, and data analytics. Clear and Concise Writing: Written in a clear and concise style, making it easy to understand and apply the concepts.* Learning Objectives and Discussion Questions: Each chapter includes learning objectives and discussion questions to facilitate understanding and encourage critical thinking.