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New Technologies and Conflicting Information: Assessing Consumers' Willingness to Pay for Novel Foods
$19.75
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- Explores consumer willingness to pay for novel foods, such as insect-based products and cultured meat.
- Examines the impact of conflicting information on consumer perceptions and purchasing decisions.
- Analyzes the role of trust, risk perception, and ethical concerns in consumer acceptance of novel foods.
- Provides insights for food producers, retailers, and policymakers on how to effectively communicate and market novel foods.
- Contributes to the understanding of consumer behavior in the context of emerging food technologies.
Condition: New original from publisher
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