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Advertising Creative 6thEdition Strategy, Copy, and Design
$22.75
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- The sixth edition of Advertising Creative: Strategy, Copy, and Design is the most comprehensive and up-to-date textbook on advertising creativity.
- It provides students with a solid foundation in the principles of advertising creativity, as well as the latest trends and techniques.
- The book is written by a team of leading experts in the field of advertising, and it is packed with real-world examples and case studies.
- The sixth edition includes new chapters on digital advertising, social media marketing, and mobile marketing.
- It also features a new section on the creative process, which provides students with a step-by-step guide to developing creative advertising campaigns.
- Advertising Creative: Strategy, Copy, and Design is the perfect textbook for students who want to learn how to create effective and memorable advertising campaigns.
- It is also a valuable resource for professionals in the field of advertising who want to stay up-to-date on the latest trends and techniques.
Condition: New original from publisher
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