• Advertising and Public Relations Research 2nd Edition
• Provides a comprehensive overview of the research process in advertising and public relations
• Covers a wide range of topics, including research design, data collection, and analysis
• Includes case studies and examples to illustrate the application of research in the field
• Written by leading experts in the field of advertising and public relations research
• Essential reading for students and practitioners of advertising and public relations
• Helps readers to understand the role of research in developing effective advertising and public relations campaigns
• Provides a solid foundation for conducting research in the field

ISBNs: 9781138127487, 1138127485, 9781317507369, 1317507363, 9780765636065, 9781138860285, 9781138998346, 9781315716565, 9780840171153, 9781317507352, 9781317507376