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Advertising and Promotion: An Integrated Marketing Communications Perspective 13thEdition

$23.12

Available in stock

  • Understand the fundamentals of advertising and promotion in the modern marketing landscape.
  • Learn how to develop and execute effective integrated marketing communications campaigns.
  • Explore the latest trends and technologies in advertising and promotion.
  • Gain insights into consumer behavior and how to target your marketing efforts effectively.
  • Develop a comprehensive understanding of the role of advertising and promotion in building brand equity.
  • Learn how to measure the effectiveness of your advertising and promotion campaigns.
  • Stay up-to-date on the latest industry best practices and case studies.
  • Enhance your skills in developing and managing successful advertising and promotion campaigns.
ISBNs: 9781266149061, 1266149066, 9781266857218, 1266857214,
Quantity:
ISBN: 9781266149061 Category: Author:

Condition: New original from publisher

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David Lindgren

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Advertising and Promotion: An Integrated Marketing Communications Perspective 13thEdition $23.12
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