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Advertising and Integrated Brand Promotion 8thEdition
$21.32
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- Advertising and Integrated Brand Promotion 8th Edition
- The most up-to-date and comprehensive textbook on advertising and integrated brand promotion
- Written by leading experts in the field
- Covers all aspects of advertising and integrated brand promotion, from planning and strategy to execution and measurement
- Includes the latest trends and developments in the industry
- Provides real-world examples and case studies
- Helps students develop the skills they need to succeed in the advertising industry
Condition: New original from publisher
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