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Advertising and IMC: Principles and Practice (11th Edition)
$18.53
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- Advertising and IMC: Principles and Practice (11th Edition)
- Provides a comprehensive overview of the advertising and integrated marketing communications (IMC) industry.
- Covers the latest trends and developments in the field, including digital marketing, social media, and mobile marketing.
- Offers a practical approach to IMC, with a focus on developing and implementing effective IMC campaigns.
- Includes case studies and examples from leading brands to illustrate key concepts.
- Written by a team of experts in the field of advertising and IMC.
- Ideal for students and professionals in the field of marketing and communications.
- Helps readers develop the skills and knowledge needed to succeed in the advertising and IMC industry.
Condition: New original from publisher
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