- Media and Communication Research Methods 5th Edition: An Introduction to Qualitative and Quantitative Approaches
- Provides a comprehensive overview of research methods in media and communication
- Covers both qualitative and quantitative approaches
- Includes step-by-step instructions for conducting research
- Offers real-world examples and case studies
- Written in a clear and concise style
- Ideal for students and researchers in media and communication
ISBNs: 9781544332680, 1544332688, 9781544332673, 154433267X,
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