- Understand the fundamentals of advertising and promotion in the modern marketing landscape.
- Learn how to develop and execute effective integrated marketing communications campaigns.
- Explore the latest trends and technologies in advertising and promotion.
- Gain insights into consumer behavior and how to target your marketing efforts effectively.
- Develop a comprehensive understanding of the role of advertising and promotion in building brand equity.
- Learn how to measure the effectiveness of your advertising and promotion campaigns.
- Stay up-to-date on the latest industry best practices and case studies.
- Enhance your skills in developing and managing successful advertising and promotion campaigns.
ISBNs: 9781266149061, 1266149066, 9781266857218, 1266857214,
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