- Master the art of advertising account planning with the latest edition of this comprehensive guide.
- Learn how to develop and execute strategic communication campaigns that drive results.
- Gain insights into the latest trends and best practices in advertising account planning.
- Understand the role of data and analytics in informing campaign decisions.
- Develop effective creative briefs and media plans.
- Measure and evaluate the success of your campaigns.
- Stay ahead of the curve with the latest industry insights and case studies.
- Written by leading experts in the field, this book is essential reading for anyone involved in advertising account planning.
ISBNs: 9781032168227, 1032168226, 9781000936261, 1000936260, 9781003250449, 9781032164601, 9781000936216
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