100 Things Every Designer Needs to Know About People (Voices That Matter) Understand the psychology of design: How people perceive and interact with visual elements. Emphasize user experience: Design for ease of use, accessibility, and enjoyment. Consider cultural differences: Adapt designs to suit the target audience's cultural background. Use color effectively: Understand the emotional impact of colors and use them strategically. Create visual hierarchy: Organize elements to guide the user's attention and understanding. Use typography wisely: Choose fonts that enhance readability, convey tone, and support the overall design. Incorporate white space: Use empty space to improve visual clarity and create a sense of balance. Test and iterate: Gather feedback and make adjustments to improve the user experience. Stay up-to-date with design trends: Keep abreast of emerging design principles and technologies. Collaborate with others: Seek input from colleagues, clients, and users to create better designs.